Head, Marketing Programmes

Singapore University of Social

Senior Lecturer, Business Analytics

Member, MCCY SG Cares Workstream on Culture Building

Director, Customer Engagement and Strategy

Director, Community and Customer Strategies

Co-opted Member, SingHealth Service Excellence Committee

Singapore Standards Council

Member, Management Systems Standards Committee

SPRING Singapore, Ministry of Trade and Industry

Member, Innovation & Capability Voucher (ICV) Evaluation Panel

Member, CSC Service Management Advisory Panel

Singapore Workforce Development Agency, Ministry of Manpower

Member, Service Excellence Skills and Training Council

GEMS Up, Government of Singapore

Member, Singapore Service Excellence Medallion Management Committee

Academic Director, Institute of Service Excellence

Assistant Professor of Marketing Practice, Lee Kong Chian School of Business

Assistant Professor of Marketing, Lee Kong Chian School of Business

Asian Producers

Chief Resource Person, Service Excellence for SMEs

American Marketing Association

Fellow, ServSIG Doctoral Consortium